Posted on 2017-03-23 15:56
To ensure expense lines of the Marketing department is within budgeted expenses.
Establish marketing contacts with corporations, insurers and other third party purchasers of health care services. Conduct presentations to these organisations of the services and facilities of the hospital. Organise direct negotiations and contacts for services with these organisations.
Participate as an assistant to the GM in these negotiations through the provision of information about prices and / or costs, suggested health care package programs, or other data as requested by the GM.
Establish contacts with smaller health care facilities, including clinics and diagnostic centres for the purpose of obtaining referral business to the hospital.
Coordinate and manage specific requirements requested by third party customers, i.e., customised reports etc., Respond to all enquiries by third party customers. Refer all complaints to the customer service department, but monitor complaints to assure that responses to third party customers are made on timely basis.
Organise and conduct various community related programmes developed by the communication department of the company e.g.,
Health talks and community education programmes
Health camps : client contact programmes
CME programmes, wellness programmes, Columbia kids programme
Develop an annual marketing plan and budget for the hospital
Assists the Finance Department of the Hospital in debt collection when necessary.
Utilize the data bases of the hospital, as developed by the communications department of the company, for direct mailings to former patients, GPs in the market area of the hospital, other parties that may refer patients to the hospital and to third party payers.
Monitor the business of competitors in the market. Provide to the GM about overall market conditions as requested.
Responsible for timely setting of KRA and review as per the PMS guidelines